Maruti Suzuki has launched the Victoris Aurum Edition to celebrate the first anniversary of its mid-size SUV. The launch was announced on October 24, 2026, and it arrives just ahead of the festive buying season. The edition is built around the Victoris Strong Hybrid, and it adds copper-coloured design inserts, chrome accessories and cabin protection items for a kit price of ₹22,990.
There is one detail every buyer should understand before looking at the headline number. The ₹22,990 figure is the price of the Aurum accessory kit, not the price of the SUV. The Victoris itself still starts at ₹10.50 lakh ex-showroom and goes up to ₹19.99 lakh. This guide explains what the Aurum Edition adds, what it leaves unchanged, how much you will really pay on the road and how the Victoris stacks up against its rivals, including the newly launched Renault Duster Hybrid.
Maruti Suzuki Victoris Aurum Edition at a Glance
| Detail | Information |
| Launch date | October 24, 2026 |
| Based on | Victoris Strong Hybrid |
| Aurum kit price | ₹22,990 |
| Victoris ex-showroom price range | ₹10.50 lakh to ₹19.99 lakh |
| Strong-hybrid ex-showroom range | Roughly ₹16.4 lakh to ₹19.99 lakh |
| What changes | Copper inserts, chrome accessories, 3D mats, trunk sill guard |
| Mechanical changes | None |
| Brand ambassador | Shahid Kapoor |
| Launched to mark | First anniversary and 1.5 lakh sales milestone |
| Claimed mileage (strong hybrid) | 28.65 km/l (ARAI) |
| Safety rating | 5-star Bharat NCAP and Global NCAP |
What Is the Victoris Aurum Edition?
The name comes from the Latin word for gold, a nod to the SUV’s strong first year in the market. Unlike many special editions, the Aurum is not a new trim with extra equipment or a different engine. It is a styling and accessory package that you add to a Victoris Strong Hybrid, with the focus on exterior detailing and interior protection.
Maruti Suzuki has described the edition as a way to recognise the Victoris’ sales achievements while giving customers a fresh look for the festive season. The company has also signed actor Shahid Kapoor as the face of the campaign. Maruti has not confirmed which exact strong-hybrid variants are eligible for the kit, so it is worth asking your dealer to confirm before you book.
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Victoris Aurum Edition Price: Is ₹22,990 the Car’s Price?
No. The ₹22,990 amount applies only to the accessory kit, and it is separate from the cost of the vehicle. You pay the ex-showroom price of your chosen Victoris Strong Hybrid, then the on-road charges, and then the kit on top. Since the kit is an add-on, the final figure depends on the variant you pick and the city where you register the car.
As a rough guide, the strong-hybrid range with the Aurum kit works out to about ₹16.6 lakh ex-showroom for the entry hybrid and about ₹20.2 lakh for the top hybrid. Always ask the dealer whether the kit is included in the invoice, whether it is fitted at the dealership and what warranty covers the accessories, since accessory warranties often differ from the vehicle warranty.
The Victoris Story So Far
The Victoris arrived in September 2025 as Maruti Suzuki’s answer to the crowded mid-size SUV segment, positioned above the Brezza and alongside the Grand Vitara. It quickly built a reputation for combining a long equipment list, a five-star safety record and a choice of petrol, CNG and strong-hybrid powertrains under one nameplate, with all-wheel drive available on select petrol trims. Since launch, the SUV has seen small price revisions, including an early increase of up to ₹15,000 on a top petrol variant, and it now sits at ₹10.50 lakh to ₹19.99 lakh ex-showroom.
The first anniversary is a meaningful moment for Maruti, because the Victoris has become one of its most important SUV volume drivers. The Aurum Edition is the brand’s way of keeping interest high during the festive months, without the cost and complexity of launching a new variant.
What’s New in the Victoris Aurum Edition?
The changes are cosmetic, but they are easy to spot, especially in the copper accents against darker body colours.
Exterior
- Copper-coloured inserts on the front skid plate
- Copper-coloured inserts on the side skid plate area
- Copper-coloured inserts on the rear skid plate
- Copper-coloured accents on the wheel arches
- Chrome accessories for the front grille
- Chrome garnish on the fenders and bumpers
- Chrome body-side mouldings
- Chrome door visors
Interior and practicality
- All-weather 3D cabin mats
- A 3D boot mat
- A rear trunk sill guard
The mats and sill guard are practical additions that protect the cabin and the loading area, which matters for families who use the car every day.
What Stays Unchanged
The Aurum Edition does not touch the powertrain, suspension, features list or safety kit. The strong-hybrid system, the 28.65 km/l ARAI mileage, the five-star safety credentials, the equipment on each trim and the warranty on the car all remain as they were. In other words, you are paying for looks and protection rather than performance or technology.
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Regular Victoris Strong Hybrid vs Aurum Edition
| Point | Regular Strong Hybrid | Aurum Edition |
| Powertrain | 1.5L strong hybrid with e-CVT | Same |
| Mileage (ARAI) | 28.65 km/l | Same |
| Skid plates | Standard finish | Copper-coloured inserts |
| Wheel arches | Standard | Copper-coloured accents |
| Chrome elements | Limited | Grille, fenders, bumpers, mouldings, door visors |
| Floor and boot mats | Standard | All-weather 3D mats |
| Trunk sill guard | Not included | Included |
| Extra cost | None | ₹22,990 |
Maruti Suzuki Victoris Strong Hybrid Price List
The Victoris is sold in petrol, CNG and strong-hybrid versions, and the Aurum Edition applies only to the hybrids. The ex-showroom prices below are approximate, and dual-tone versions cost a little more.
| Strong-hybrid variant | Approx. ex-showroom price |
| VXi Strong Hybrid | ₹16.4 lakh |
| ZXi Strong Hybrid | ₹17.85 lakh |
| ZXi (O) Strong Hybrid | ₹18.45 lakh |
| ZXi+ Strong Hybrid | ₹19.5 lakh |
| ZXi+ (O) Strong Hybrid | ₹19.99 lakh |
Prices differ slightly between sources and over time, and Maruti has revised some variants since launch, so confirm the exact figure with your dealer.
Victoris Strong Hybrid On-Road Price
The ex-showroom price is only part of the story. Registration, road tax, insurance and tax collected at source are added to it, and the Aurum kit comes on top. As a general guide, the on-road price of the strong-hybrid range comes to roughly 17% above the ex-showroom price in a city like Delhi, which puts the range at about ₹19.2 lakh to ₹23.5 lakh. In states with higher road tax, the gap widens.
| Variant | Approx. on-road (Delhi) | With Aurum kit (approx.) |
| VXi Strong Hybrid | ₹19.2 lakh | ₹19.4 lakh |
| ZXi Strong Hybrid | ₹20.9 lakh | ₹21.1 lakh |
| ZXi+ Strong Hybrid | ₹22.9 lakh | ₹23.1 lakh |
| ZXi+ (O) Strong Hybrid | ₹23.5 lakh | ₹23.7 lakh |
These figures are estimates. Insurance, handling charges and city-level taxes shift the final bill, so get a written quote with every item listed separately.
Victoris Strong Hybrid EMI
A representative EMI for an entry-level strong hybrid with a 20% down payment works out to roughly ₹32,500 per month. That assumes a loan of about ₹15.4 lakh over 60 months at 9.8% interest. For the top ZXi+ (O) with the Aurum kit, a 20% down payment leaves a loan of about ₹19 lakh, and the EMI comes to around ₹40,000 per month over the same tenure. Interest rates and processing fees vary by bank and profile.
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Victoris Strong Hybrid Engine and Mileage
The strong-hybrid system pairs a 1.5-litre three-cylinder petrol engine with an electric motor and a battery. The petrol engine makes about 91 bhp and 122 Nm, while the motor adds 141 Nm of torque. Combined output is around 116 PS. The engine runs on the Atkinson cycle for efficiency, and the system uses an e-CVT gearbox, so there is no clutch pedal and the drive feels smooth.
The ARAI-certified mileage of the strong hybrid is 28.65 km/l, which makes it one of the most fuel-efficient SUVs sold in India. The fuel tank holds 45 litres. As always, real-world numbers depend on traffic, driving style and load, and city driving is where hybrids shine most. The system offers an EV mode for low-speed running, plus driving modes such as Eco, Normal and Power.
Victoris buyers who prefer other fuels can choose the 1.5L petrol with a manual or torque-converter automatic, a factory CNG version and a petrol all-wheel-drive option on select trims.
Victoris Features
The Victoris has built a reputation for being feature-rich in its class. Depending on the variant, the equipment list includes:
- Large touchscreen infotainment with a Dolby Atmos sound system
- Panoramic sunroof on higher trims
- Ventilated front seats and an eight-way power-adjustable driver seat on the upper trims
- Powered tailgate with gesture control
- 64-colour ambient lighting
- Connected-car features with remote functions through an app
- Digital key and phone-based navigation on select versions
- Cruise control and driving modes
- A 360-degree camera
The Aurum kit adds nothing to this list, so the features you get depend entirely on the variant you choose.
Victoris Safety
Safety is one of the Victoris’ strongest selling points. The SUV has earned five-star ratings in both Bharat NCAP and Global NCAP crash tests. Standard and optional equipment includes six airbags, electronic stability control, a tyre pressure monitoring system and a 360-degree camera. The top trims also offer Level 2 ADAS, which includes assistance features such as adaptive cruise control and lane-keep support.
This is a clear point of difference from some rivals. The Renault Duster Hybrid, for example, does not offer ADAS or a 360-degree camera.
Victoris Design and Interior
The Victoris has a modern, upright look with a wide stance, LED lighting and a clean front end. It is longer in feel than a typical compact SUV, and it carries 210 mm of ground clearance, which helps over speed breakers and rough roads. The Aurum Edition’s copper inserts on the skid plates and wheel arches, together with chrome garnishes, give the car a more distinctive, premium look.
Inside, the cabin follows a dual-tone theme with soft-touch materials on the upper trims, a large central touchscreen and comfortable, supportive seats. The rear seat has good space for two adults and can fit a third for short trips. In the strong hybrid, boot space is about 320 litres because the battery pack takes up room under the floor, compared with about 439 litres in the petrol and CNG models. That is enough for family luggage, though the standard boot is deeper in the non-hybrid versions.
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Victoris Petrol, CNG and Strong Hybrid: Which One Should You Choose?
The Aurum kit only fits the hybrid, but many buyers still compare it with the other powertrains in the range. The table below gives the broad picture.
| Point | Petrol | CNG | Strong Hybrid |
| Engine | 1.5L, about 102 bhp | 1.5L CNG, about 88 PS | 1.5L Atkinson engine plus motor |
| Gearbox | Manual or automatic | Manual | e-CVT |
| Claimed mileage | About 21 km/l (19 km/l with AWD) | 27.02 km/kg | 28.65 km/l |
| Boot space | About 439 litres | Reduced by the CNG tank | About 320 litres |
| Ex-showroom price | From ₹10.50 lakh | Mid-range | Roughly ₹16.4 – 19.99 lakh |
| Aurum kit | Not offered | Not offered | Offered |
The petrol versions are the best choice for buyers with modest monthly usage and a tighter budget, and they have the biggest boot. CNG makes sense for very high-mileage users who prioritise running cost over luggage space. The strong hybrid costs the most, but it offers the smoothest drive, the best mileage and the widest equipment, which is why Maruti is aiming the Aurum Edition at this group.
If you drive fewer than around 800 km a month, the fuel savings of the hybrid take a long time to recover the price premium. If you cover more than that, mostly in the city, the hybrid starts paying back much sooner.
How Does the Aurum Styling Look in Practice?
Copper and chrome are a bold pairing, and the effect depends heavily on the body colour. Copper accents tend to stand out most against darker shades, where the contrast is sharper, while on lighter colours the inserts blend in more subtly. Since the kit is made up of accessories, it is a good idea to ask the dealer for photos of a fitted car in your preferred colour, or to see one in person, before you commit.
It also helps to think about how you use the car. The skid-plate inserts and wheel-arch accents are purely decorative, so they will not change how the SUV drives, but chrome door visors and mouldings are exposed to daily wear, so ask how they are fitted and whether they can be removed or replaced if damaged.
Victoris vs Creta and Seltos: A Quick Look
Many buyers who consider the Victoris also look at the Hyundai Creta and Kia Seltos, the two segment leaders. The Creta has outsold the Victoris in 2026 so far, and both Hyundai and Kia offer strong brand appeal and wide service networks. The Victoris answers with a lower starting price at ₹10.50 lakh, a five-star safety record and a strong-hybrid option that the Creta and Seltos do not currently offer in their lineups. If fuel economy is your priority, the Victoris hybrid has a clear advantage. If you want a diesel or a turbo-petrol engine, the Creta and Seltos are the stronger choices.
Victoris Sales Milestone
The Aurum Edition arrives alongside some impressive sales numbers. The Victoris recorded cumulative sales of 1,47,602 units between September 2025 and September 2026, and with October’s sales added, it has crossed the 1.5 lakh mark. That works out to an average of about 11,354 units a month. Sales have stayed above 10,000 units in every month from January to September 2026.
In the first nine months of 2026 the Victoris sold 1,11,335 units, averaging about 12,371 a month. That put it second among the mid-size SUVs in the comparison, behind the Hyundai Creta, whose combined petrol and electric volumes were 1,43,424 units. Maruti says the Victoris is the highest-selling newly launched passenger vehicle in India in its first year and the fastest to cross both the 1 lakh and 1.5 lakh sales marks.
Victoris Rivals
The Victoris competes with the Hyundai Creta, Kia Seltos, Toyota Urban Cruiser Hyryder, Maruti Suzuki Grand Vitara, Honda Elevate and Volkswagen Taigun. In the strong-hybrid space, its closest rivals are the Grand Vitara and the Hyryder, which share the same hybrid hardware, and the new Renault Duster Hybrid.
| SUV | Hybrid ex-showroom price range | Claimed mileage |
| Maruti Suzuki Victoris | Roughly ₹16.4 – 19.99 lakh | 28.65 km/l |
| Maruti Suzuki Grand Vitara | ₹16.63 – 19.72 lakh | 27.97 km/l |
| Toyota Urban Cruiser Hyryder | ₹17.18 – 20.19 lakh | 27.97 km/l |
| Renault Duster Hybrid | ₹16.99 – 19.49 lakh | 29 km/l |
The Duster Hybrid, launched on October 17, 2026, claims a higher 29 km/l and 160 HP of combined output, but it lacks ADAS and has a smaller 372-litre boot. The Victoris counters with a five-star safety record, Level 2 ADAS, a larger feature list and a proven sales track record. The Grand Vitara and Hyryder have been on sale longer, and the Victoris offers a more modern design and a bigger equipment list at a similar price.
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Is the Victoris Aurum Edition Worth ₹22,990?
That depends on what you value. For about ₹23,000 on a car costing ₹17 lakh to ₹20 lakh, you get a distinctive styling package and useful cabin protection. The copper and chrome elements will appeal to buyers who like a personalised look, and the 3D mats and sill guard are practical. However, you could buy similar accessories separately, and none of them improves performance, safety or technology.
The Aurum Edition makes the most sense if you were planning to buy accessories anyway, since a ready-made kit can be cheaper than picking items one by one. If you only want the strong-hybrid system and the features, the regular Victoris is perfectly good on its own.
Who Should Buy the Victoris Strong Hybrid?
The strong hybrid is best for city drivers who cover high monthly distances and want to cut fuel costs without giving up the convenience of an automatic. It suits families who prioritise safety, since it has a five-star rating, six airbags and available ADAS. Buyers who need maximum boot space should compare the petrol and CNG versions, which have a larger luggage area.
Festive Season Buying Guide for the Victoris
The Aurum Edition has been timed for the festive season, when dealers typically run exchange bonuses, finance offers and loyalty benefits. If you are thinking of booking a Victoris Strong Hybrid now, there are a few simple steps worth following.
First, decide whether you actually want the kit. Since it is an optional add-on, you can book the car and decide on the accessories later, though you should confirm that the kit remains available after the festive period. Second, ask the dealer to quote the ex-showroom price, the on-road price and the kit separately, so you can see exactly how much each part costs. Third, compare the finance offers from Maruti’s partner banks with those from your own bank, since a small difference in interest rate adds up over a five-year loan. Finally, ask about the delivery timeline for your chosen variant and colour, because the strong hybrid and the top trims can have longer waits during the festive rush.
Practical Tips Before You Buy
- Confirm eligibility. Ask the dealer which strong-hybrid variants can take the Aurum kit.
- Get the kit price in writing. Make sure the ₹22,990 is listed as a separate line item on the quote.
- Check the accessory warranty. Find out how long the kit is covered and what the terms are.
- Compare other accessories. Check whether similar chrome and mat accessories are cheaper when bought individually.
- Test drive in traffic. The hybrid’s advantage is greatest in stop-and-go driving, so test it in congested conditions.
- Ask about festive offers. Dealers often add discounts and exchange bonuses during the festive season.
What’s Next for the Victoris
The Aurum Edition is a cosmetic update, and Maruti has not announced any mechanical changes. The Victoris has seen small price revisions since launch, and prices may change again at the turn of the year, so book early if you are planning a purchase. Competition is also heating up, with the Renault Duster Hybrid now in the market and other strong-hybrid rivals on the way, which could bring sharper pricing and more equipment across the segment.
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Key Facts Worth Remembering
- The Victoris Aurum Edition was launched on October 24, 2026.
- The Aurum kit costs ₹22,990 and is separate from the price of the car.
- It is offered for the Victoris Strong Hybrid.
- The kit adds copper inserts, chrome accessories, 3D mats and a trunk sill guard.
- There are no mechanical, feature or safety changes.
- The Victoris starts at ₹10.50 lakh and goes up to ₹19.99 lakh ex-showroom.
- The strong hybrid claims 28.65 km/l.
- The SUV has five-star Bharat NCAP and Global NCAP ratings.
- Cumulative sales have crossed 1.5 lakh units in about 13 months.
- Maruti has not confirmed the exact variants eligible for the kit.
FAQs
What is the price of the Victoris Aurum Edition?
The Aurum accessory kit costs ₹22,990, and this is separate from the price of the car.
Is the Victoris Aurum Edition a new variant?
No. It is an accessory and styling kit for the existing Victoris Strong Hybrid.
What does the Aurum Edition add?
Copper-coloured inserts, chrome accessories, all-weather 3D mats, a 3D boot mat and a rear trunk sill guard.
Does the Aurum Edition change the engine or features?
No. There are no mechanical, equipment or safety changes over the regular strong hybrid.
When was the Victoris Aurum Edition launched?
It was launched on October 24, 2026, to mark the Victoris’ first anniversary.
What is the Victoris strong hybrid’s mileage?
The ARAI-certified figure is 28.65 km/l.
What is the Victoris ex-showroom price range?
The Victoris costs between ₹10.50 lakh and ₹19.99 lakh ex-showroom.
Is the Victoris safe?
Yes. It has five-star Bharat NCAP and Global NCAP ratings, six airbags and available Level 2 ADAS.
Who is the face of the Aurum Edition campaign?
Actor Shahid Kapoor is the face of the Victoris Aurum Edition campaign.
Source: Maruti Suzuki
