Tata Cars (the newly rebranded passenger vehicle arm of Tata Motors) has launched the Curvv Series X in India on September 3, 2026. Tata Curvv Series X Launch Price recently. It’s a variant rejig for the coupe-SUV rather than a full facelift – prices start at ₹9.99 lakh and go up to about ₹18.75 lakh (ex-showroom), with the lineup trimmed down and lower/mid variants getting noticeably more equipment than before.
If you’re short on time, here’s the gist: the Curvv Series X keeps the same coupe-SUV shape, the same three-engine range and the same basic mechanical package as the outgoing car. What’s changed is how the features are distributed across variants, how many variants and configurations you can choose from, and the price gap between petrol, diesel, manual and automatic versions. Tata says this is a value-focused update aimed at reviving demand for a car that has cooled off since its 2024 launch, especially with the Tata Sierra now sitting in a similar price bracket.
Tata Curvv Series X: Launch Date and Positioning
The Curvv Series X was launched in India on September 3, 2026, roughly two years after the original Curvv debuted. Instead of a full model-year refresh, Tata has restructured the variant walk and reallocated features so that buyers lower down the range get equipment that used to be locked behind pricier trims.
The lineup has also been simplified. According to Tata, the number of configurations has been cut from 42 to 26, spread across variants instead of the earlier 8-variant structure. That should make the showroom conversation a lot less confusing for buyers who previously had to wade through a long list of near-identical trims.
The six variants in the new range are:
| Variant | Positioning |
| Smart X | Entry-level |
| Pure X | Value-focused |
| Pure X+ | Comfort-focused |
| Creative X+ | Feature-rich |
| Accomplished X | Premium |
| Accomplished X+ | Range-topping |
A #DARK Edition – with a blacked-out exterior and cabin – is now offered across more variants than before, for an extra ₹25,000.
Tata Curvv Series X Specifications
Here’s a full spec sheet at a glance, covering dimensions, engines and key mechanical details.
| Specification | Details |
| Body type | Coupe-SUV |
| Length | 4,308 mm |
| Width | 1,810 mm |
| Height | 1,630 mm |
| Wheelbase | 2,560 mm |
| Ground clearance | 208 mm |
| Boot space | 500 litres |
| Fuel tank capacity | 44 litres |
| Seating capacity | 5 |
| Doors | 5 |
| Wheels | 17-in steel (Smart X) to 18-in diamond-cut alloy (higher variants) |
| Engine options | 1.2L Turbo-petrol / 1.2L T-GDi Hyperion turbo-petrol / 1.5L diesel |
| 1.2L Turbo-petrol power/torque | 120 PS / 170 Nm |
| 1.2L T-GDi Hyperion power/torque | 125 PS / 225 Nm |
| 1.5L Diesel power/torque | 118 PS / 260 Nm |
| Transmission | 6-speed MT / 7-speed DCA automatic (DCA only on Hyperion engine) |
| Drivetrain | Front-wheel drive |
| Front suspension | Independent McPherson strut with coil spring |
| Rear suspension | Twist-beam with coil spring |
| Front brakes | Disc |
| Rear brakes | Disc (higher variants) / Drum (lower variants) |
| Steering | Electric power steering |
| Safety | 6 airbags, ESC, TPMS, hill hold, 360-degree camera (higher variants), Level 2 ADAS (top variant) |
| Bharat NCAP rating | 5 stars |
Tata Curvv Series X Launch Price in India
The Curvv Series X starts at ₹9.99 lakh for the base Smart X (rounded to ₹10 lakh in most price lists) and tops out at roughly ₹18.75 lakh for the range-topping Accomplished X+ diesel-automatic, ex-showroom.
Tata has also narrowed a couple of pricing gaps that used to sting buyers on the outgoing Curvv:
- The petrol-to-diesel premium has been reduced to about ₹1.3 lakh, down from ₹1.5 lakh earlier.
- The manual-to-automatic premium has similarly come down to roughly ₹1.3 lakh, from ₹1.5 lakh.
- The entry-level Smart X itself costs only about ₹24,000 more than the base variant it replaces, despite the extra equipment it now carries.
Tata Curvv Series X: Variant-wise Price List (ex-showroom, Delhi)
| Variant | 1.2L Turbo-petrol MT | 1.2L Turbo-petrol DCA | 1.2L T-GDi (Hyperion) DCA | 1.5L Diesel MT | 1.5L Diesel DCA |
| Smart X | ₹9.99–10 lakh | – | – | – | – |
| Pure X | ₹11 lakh | ₹12.30 lakh | – | ₹12.30 lakh | – |
| Pure X+ | ₹11.80 lakh | ₹13.10 lakh | – | ₹13.10 lakh | – |
| Creative X+ | ₹12.91 lakh | ₹14.21 lakh | – | ₹14.21 lakh | – |
| Accomplished X | ₹14 lakh | ₹15.30 lakh | – | ₹15.30 lakh | – |
| Accomplished X+ | – | – | ₹18.50 lakh | – | ₹18.75 lakh |
Prices are ex-showroom and approximate; the DARK Edition adds ₹25,000 on eligible variants. Exact on-road figures will vary by city and dealer.
A useful detail buried in that table: from Pure X+ upward, the automatic gearbox and diesel engine are priced identically over the equivalent manual-petrol trim, which makes cross-shopping powertrains within a variant simpler than it used to be.
Tata Curvv Series X On-Road Price
The figures above are ex-showroom prices, so they exclude RTO registration, road tax, insurance, FASTag and any accessories or extended warranty you add on. On-road pricing varies meaningfully by state because road tax structures differ.
For context, on-road prices for the standard (pre-Series X) Curvv in major cities have looked roughly like this, and Series X figures should track close to these once local RTOs update their listings:
| City | Approximate On-Road Price |
| Delhi | ₹11.2–11.3 lakh |
| Ahmedabad | ₹11.2 lakh |
| Pune | ₹11.6–11.7 lakh |
| Mumbai | ₹11.6–11.7 lakh |
| Kolkata | ₹11.5 lakh |
| Chennai | ₹11.8–11.9 lakh |
| Hyderabad | ₹11.9–12.0 lakh |
| Bangalore | ₹12.0–12.1 lakh |
These are reference figures for the base-to-mid trims; the on-road price for higher Series X variants and the diesel-automatic combination will naturally be higher.
Tata Curvv Series X Variants Explained
Smart X
The Smart X is the new entry point, and it’s noticeably better equipped than the old base variant it replaces. It now comes with 17-inch steel wheels with stylised wheel covers instead of bare steelies, along with the coupe-SUV’s signature gloss-black grille, LED DRLs and connected LED tail lamps. It’s offered only with the 1.2-litre turbo-petrol and a 6-speed manual gearbox.
This variant is aimed squarely at buyers who want the Curvv’s distinctive shape and road presence at the lowest possible entry cost.
Pure X
Pure X is where the Series X update really starts to show its value. It gets the 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, automatic climate control, cruise control, a rear camera, push-button start, and a full safety suite including six airbags, ESC and hill hold assist. It’s available with the petrol manual, petrol automatic, or the diesel manual.
For buyers who want a well-equipped daily driver without moving into the pricier trims, Pure X is the sensible pick.
Pure X+
Pure X+ adds a meaningful comfort upgrade: Oyster White leatherette seat upholstery (a first for this trim level), 18-inch diamond-cut alloy wheels, and the benefit of Tata’s reworked rear bench – more on that below. It’s the variant where the cabin starts feeling genuinely upmarket rather than merely functional.
Creative X+
Creative X+ moves into feature-rich territory, with equipment such as a 360-degree camera, additional convenience kit and the option of the diesel automatic. It sits between the comfort-focused Pure X+ and the premium Accomplished twins, aimed at buyers who want most of the top-end kit without paying flagship money.
Accomplished X
Accomplished X is the last stop before the range-topping trim, offered with the 1.2-litre turbo-petrol or 1.5-litre diesel in both manual and automatic form. It’s positioned for buyers who want a near-complete feature set but don’t necessarily need the most powerful engine option.
Accomplished X+
The Accomplished X+ is the range-topping variant and the only one offered with the more powerful 1.2-litre T-GDi “Hyperion” turbo-petrol, paired exclusively with the 7-speed DCA automatic – Tata has dropped the manual option for this engine in the Series X update. A 1.5-litre diesel automatic is also offered at this level.
Fully loaded, the Accomplished X+ gets a panoramic sunroof, a 12.3-inch touchscreen, a 10.25-inch digital instrument cluster, a powered tailgate, a 9-speaker JBL sound system, a wireless phone charger, dual-zone climate control and Level 2 ADAS – making it the most complete Curvv money can buy.
Tata Curvv Series X Engine and Transmission Options
The Series X carries over the same three engines from the outgoing Curvv, though the automatic-only rule on the top petrol engine is new.
| Engine | Power | Torque | Transmission |
| 1.2L Turbo-petrol (Revotron) | 120 PS | 170 Nm | 6-speed MT / 7-speed DCA |
| 1.2L Turbo-petrol T-GDi (Hyperion) | 125 PS | 225 Nm | 7-speed DCA only |
| 1.5L Diesel (Kryojet) | 118 PS | 260 Nm | 6-speed MT / 7-speed DCA |
1.2-litre Revotron turbo-petrol: the mainstream engine across the range, offered on every variant except the range-topping Accomplished X+, with both manual and automatic gearboxes.
1.2-litre T-GDi Hyperion: the more powerful direct-injection petrol, now reserved exclusively for the Accomplished X+ and paired only with the automatic gearbox.
1.5-litre Kryojet diesel: available across most of the range in both manual and automatic guises, aimed at buyers with higher annual running or a preference for diesel torque, and offering the strongest torque figure of the three engines.
Choosing Petrol vs Diesel
- Petrol makes sense if your driving is mostly urban, your annual mileage is moderate, and you’d rather avoid diesel’s extra upfront cost.
- Diesel is the better call if you regularly do long highway runs, cover high annual kilometres, or simply prefer diesel’s low-end torque – and with the price gap now down to about ₹1.3 lakh, it’s a smaller penalty than before.
Choosing Manual vs DCA Automatic
The manual gearbox keeps the entry cost down and suits drivers who want more involvement. The 7-speed DCA automatic, now only ₹1.3 lakh dearer than the manual on comparable trims, is the easier choice for anyone who spends significant time in stop-start city traffic.
Tata Curvv Series X Design and Exterior
Tata hasn’t touched the fundamental shape of the Curvv – the sloping, coupe-inspired roofline that set it apart from conventional SUVs when it launched remains the car’s biggest visual hook.
At the front, the Series X carries a gloss-black grille and lower air dam with LED DRLs on top, while the LED headlamps sit lower down on the bumper in a vertical stack. In profile, you get the sloping roofline, piano-black cladding and flush-fit door handles, with wheel options ranging from 17-inch steel wheels with covers on the Smart X up to 18-inch diamond-cut alloys on higher variants. The rear carries over largely unchanged, with a tall bootlid, roof-mounted spoiler, connected LED tail lamps and generous piano-black trim on the bumper.
Colours
The Curvv Series X comes in five exterior colours:
| Colour | Notes |
| Pristine White | Standard range |
| Pure Grey | Standard range |
| Nitro Crimson | Standard range |
| Opera Blue | Standard range |
| Carbon Black | Exclusive to the #DARK Edition |
The #DARK Edition, built around the Carbon Black shade, also blacks out the wheels and several cabin elements, and is available on more variants than before for an added ₹25,000.
Tata Curvv Series X Interior and Cabin
Inside, the dashboard layout is largely familiar – a freestanding infotainment display, a four-spoke steering wheel with an illuminated logo, and a touch-based climate control panel. What is new for Series X is the Oyster White leatherette seat upholstery, now available from the Pure X+ variant upward, giving the cabin a noticeably more premium look than the outgoing car’s standard trims.
Rear-Seat Improvements
One of the more thoughtful changes in this update targets second-row comfort – a natural concern on any coupe-SUV with a sloping roofline. Tata has:
- Moved the rear seat 20mm further back
- Lowered the rear seat by 10mm
- Scooped out the front seat-backs to free up an additional 10mm of rear legroom
None of these numbers sound dramatic in isolation, but together they suggest Tata has specifically worked on making the Curvv more usable as a family car rather than relying purely on its styling to sell it.
Tata Curvv Series X Features and Technology
Tata hasn’t added new features to the top of the range so much as pushed existing top-end kit further down the lineup. Fully loaded, the Accomplished X+ gets:
- Panoramic sunroof
- 12.3-inch touchscreen infotainment system
- 10.25-inch digital instrument cluster
- Powered tailgate
- Wireless Apple CarPlay and Android Auto
- 9-speaker JBL sound system
- Wireless phone charger
- Dual-zone automatic climate control
Meanwhile the Pure X, the more accessible mid-range pick, already gets a 10.25-inch touchscreen with wireless Apple CarPlay and Android Auto, automatic climate control, cruise control, a rear parking camera, push-button start and USB charging – kit that used to require stepping up a variant or two on the outgoing Curvv.
Tata Curvv Series X Safety Features
Safety equipment is consistent and reasonably generous across the range, and scales up with driver-assistance features on the higher trims:
- 6 airbags
- Level 2 ADAS (on higher variants)
- Electronic Stability Control (ESC)
- Tyre Pressure Monitoring System (TPMS)
- 360-degree camera (on higher variants)
- All-wheel disc brakes
- Front and rear parking sensors
- Hill Hold Assist
- ISOFIX child-seat anchorages
The Curvv has previously scored a full 5-star rating in Bharat NCAP crash testing, and the Series X’s mechanical structure carries over unchanged from that tested car.
Tata Curvv Series X vs Rivals
The Curvv’s closest direct rival remains the Citroën Basalt X, another coupe-SUV built on a similar philosophy. Beyond that, it competes more broadly with conventional compact SUVs that outsell it by volume – the Hyundai Creta, Kia Seltos, Skoda Kushaq, Volkswagen Taigun, Maruti Grand Vitara and Victoris, Toyota Hyryder, Citroën C3 Aircross, MG Astor and Renault Duster – as well as stablemates like the Tata Sierra and the newly launched Nissan Tekton.
| Factor | Curvv Series X | Typical Conventional SUV Rival |
| Body style | Coupe-SUV | Traditional upright SUV |
| Starting price | ₹9.99 lakh | Broadly similar or slightly higher |
| Petrol | Yes (2 states of tune) | Yes |
| Diesel | Yes | Varies by rival |
| Automatic | Yes (DCA) | Yes |
| Key USP | Distinctive styling + value | Cabin space + established badge |
The Curvv isn’t trying to out-practical a Creta or a Seltos – its case rests on styling first, feature value second. Whether that’s enough to reverse its recent sales slowdown, especially with the Tata Sierra now sitting in a similar price bracket, remains to be seen.
Tata Curvv Series X: Pros and Cons
Pros
- Distinctive coupe-SUV silhouette that stands out in its segment
- Sharper ₹9.99 lakh entry price with more equipment than before
- Narrower petrol-diesel and manual-automatic price gaps
- Strong feature set from the Pure X variant upward
- Genuine rear-seat comfort improvements, not just a styling refresh
- Simplified 6-variant, 26-configuration lineup that’s easier to navigate
- 5-star Bharat NCAP safety rating carried over
- #DARK Edition now available on more variants
Cons
- No major mechanical or powertrain changes over the outgoing car
- Coupe roofline still means a compromise on outright headroom versus boxier rivals
- T-GDi Hyperion engine is now automatic-only, with no manual option
- Higher variants still climb close to ₹19 lakh, entering premium SUV territory
- Tata’s own Sierra now overlaps with the Curvv on price, muddying the choice within its own showroom
Which Tata Curvv Series X Variant Should You Buy?
- Smart X – if the coupe-SUV look matters more than equipment, and you want the lowest possible entry price.
- Pure X – the value pick; a strong mix of touchscreen tech, comfort and safety kit without a big price jump.
- Pure X+ – for buyers who want the upgraded Oyster White leatherette cabin and the benefit of the reworked rear seat.
- Creative X+ – for feature-focused buyers who want most of the top-spec kit without paying flagship prices.
- Accomplished X – for those who want to move up the range without committing to the most expensive configuration.
- Accomplished X+ – for buyers who want the fully loaded Curvv, including the more powerful Hyperion engine and every convenience feature on offer.
Tata Curvv Series X: Final Verdict
The Curvv Series X isn’t a reinvention – it’s Tata cleaning up a lineup that had grown unwieldy and pushing more equipment down to variants that needed it most. The car’s core appeal hasn’t changed: it still looks unlike almost anything else in its price bracket, thanks to that sloping coupe roofline, and it still offers a genuine choice of petrol, diesel, manual and automatic powertrains.
What has changed is the value proposition. A simplified 6-variant, 26-configuration range, a narrower petrol-diesel and manual-automatic price gap, richer equipment on the Pure X and Pure X+, and a specifically engineered improvement to rear-seat comfort all point to Tata addressing the practical objections buyers have had with the Curvv, rather than just refreshing the badge.
Whether that’s enough to reignite demand – especially with the Tata Sierra now competing for the same buyer’s attention – is something only the next few months of sales figures will answer. But on value alone, the Curvv Series X is a more convincing buy than the car it replaces.
Frequently Asked Questions
Q1. What is the price of the Tata Curvv Series X?
It starts at ₹9.99 lakh (ex-showroom) and goes up to around ₹18.75 lakh for the top Accomplished X+ diesel-automatic variant.
Q2. How many variants does the Curvv Series X have?
Six: Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+.
Q3. Which engines are available with the Curvv Series X?
A 1.2-litre turbo-petrol (120 PS), a 1.2-litre T-GDi Hyperion turbo-petrol (125 PS, automatic only), and a 1.5-litre diesel (118 PS).
Q4. Is the Hyperion turbo-petrol available with a manual gearbox?
No. In the Series X update, the T-GDi Hyperion engine is offered exclusively with the automatic gearbox.
Q5. Does the Curvv Series X get a panoramic sunroof and a 360-degree camera?
Yes, both are offered on the higher variants, with the panoramic sunroof reserved for the range-topping Accomplished X+.
Q6. What is the top variant of the Curvv Series X?
The Accomplished X+, which gets the more powerful Hyperion petrol engine and the fullest feature list.
Q7. Is the Curvv Series X an all-new generation model?
No. It’s a variant and equipment rejig of the existing Curvv, not a new-generation model.
Q8. Which variant offers the best value?
The Pure X, for its strong mix of touchscreen tech, comfort and safety features relative to its price.
Source: Tata Cars
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